Manager - Influencer Campaign Management, Gaming

Sherman Oaks, CA
Full Time
Execution
Experienced
WHO WE ARE
We’re transforming the way brands and creators connect with their audiences. With a foundation built on industry-leading expertise across product placement, influencer marketing and social media channel optimization, we leverage data-driven insights to turn moments of attention into lasting emotional connections and measurable business outcomes.

We believe in the power of entertainment to create lasting connections between brands, creators and their audiences. Our unique approach fuses storytelling and strategic insights to help our clients engage with their target audiences in meaningful, memorable ways. By interpreting data from the places where audiences are engaged the most – entertainment and social media platforms – we drive both emotional engagement and measurable business results.

Here at BENlabs, we understand that our employees are instrumental to our continued success. Joining BENlabs means becoming part of a results-oriented, client-centric, and highly creative team.

Position Overview
The Manager – Influencer Campaign Management, Gaming role is all about teamwork. You'll work with various teams like Client Growth, Paid Media, Client Development, and Measurement & Insights to help BENlabs hit its revenue goals. Your job is to master the latest in digital marketing (think SEO/SEM, email, social media, paid media, and more) and use that knowledge to create killer strategies for brands. You'll figure out who to target, design digital campaigns that grab attention and drive sales, and tweak those campaigns to smash KPIs.

As a Manager, you'll dive into user data, identify where we can do better, and give clear directions on what to do next. You'll fully execute influencer campaigns keeping an eye on data, coming up with smart suggestions, and putting together project plans and deadlines and negotiating budgets.

Responsibilities:
  • Uphold and champion BEN values, ensuring all strategies and actions align with company ethics and standard operating procedures.
  • Provide clear, actionable guidance to the campaign management team, facilitating effective execution of digital marketing campaigns.
  • Contribute to Client Growth initiatives by meticulously monitoring performance data, identifying opportunities for optimization, and implementing enhancements to drive revenue.
  • Develop comprehensive digital marketing strategies, leveraging expertise in influencer marketing.
  • Design and manage targeted digital campaigns that captivate audiences, stimulate interest, and convert leads into direct brand ROI, while continuously refining tactics to exceed KPIs.
  • Analyze user behavior and market trends to inform strategic decisions, ensuring our approach remains agile and results-driven.
  • Craft detailed project plans, set realistic deadlines, and coordinate cross-functional teams to ensure timely delivery of marketing initiatives.
Preferred Qualifications:
  • Familiarity with gaming and gaming adjacent influencers, influencer marketing, and major social media platforms (YouTube, Twitch, Instagram, TikTok and Reddit).
  • Exceptional project management skills, with the ability to lead cross-functional partners, prioritize impactful activities, and advance complex projects with confidence.
  • Understanding of the full marketing funnel.
  • Competence in data analysis and marketing analytics presentation to clients and stakeholders.
  • Experience with conversion rate optimization or similar methodologies.
  • Effective at working with and influencing internal and external team members and leaders.
  • Proficient in analytic and tracking tools used in campaign execution (short links, Tune/HasOffers etc).
  • Minimum 3-5 years of experience in influencer marketing or gaming.
  • Ability to manage multiple high-profile campaigns simultaneously while maintaining a commitment to BEN values and SOP processes.
  • Capable of both collaborative teamwork and independent work, depending on the project.
This position is available in Utah, LA or Mexico.
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