Senior Manager - Influencer Campaign Execution & Strategy (Gaming)

Sherman Oaks, CA
Full Time
Senior Manager/Supervisor
Who WE Are
Meet BENlabs.

We’re transforming the way brands and creators connect with their audiences. With a foundation built on industry-leading expertise across product placement, influencer marketing and social media channel optimization, we leverage data-driven insights to turn moments of attention into lasting emotional connections and measurable business outcomes.

We believe in the power of entertainment to create lasting connections between brands, creators and their audiences. Our unique approach fuses storytelling and strategic insights to help our clients engage with their target audiences in meaningful, memorable ways. By interpreting data from the places where audiences are engaged the most – entertainment and social media platforms – we drive both emotional engagement and measurable business results.

We work with a roster of clients that ranges from individual YouTube creators to brands like Frito Lay, Microsoft, General Motors, Electronic Arts, or Spotify. Each of these unique customers partners with BENlabs for our strategic guidance in ensuring that their content and integrations foster deeper audience connections.

Our team is global, with employees centered in Los Angeles (headquarters), Provo, New York, London, and across Europe.

Here at BENlabs, we understand that our employees are instrumental to our continued success. Joining BENlabs means becoming part of a results-oriented, client-centric, and highly creative team.

Here, you'll have the opportunity to learn from the industry's best and brightest, in an environment that values transparency, teamwork, respect, dedication, and embracing tough challenges. Your journey with us promises to be both rewarding and impactful.

We hope you consider joining our exceptional team at BENlabs, where innovation and collaboration thrive.

Who YOU Are

The Sr. Manager - Influencer Campaign Execution and Strategy (Gaming) is in charge of leading a team to successfully execute influencer marketing campaigns for Gaming clients, strategizing based on data to attract customers and increase profits, and collaborating with various teams for effective marketing efforts. This role involves managing influencer relationships, overseeing campaign analytics, hiring and training a growth marketing team, and ensuring resources are allocated properly. The ideal candidate should have a passion for Gaming, over three years of experience in social media and influencer marketing, be skilled in Microsoft Office and Google Analytics, possess strong project management abilities, and have a deep understanding of the marketing funnel and customer behavior. They must also be excellent at organizing, communicating, and leading, with the flexibility to work additional hours as needed


Responsibilities:
  • Lead a team of influencer marketing and campaign execution staff to manage tasks, ensuring accuracy and efficiency.
  • Develop strategic plans using data analysis to optimize the customer lifecycle.
  • Work closely with cross-functional teams for comprehensive digital marketing strategies.
  • Manage relationships with influencers and coordinate media needs.
  • Monitor campaign data and performance metrics to enhance revenue.
  • Oversee hiring, training, and resource allocation for a team of growth marketers.
  • Ensure project plans are well-defined and campaigns are executed on time.

Qualifications and Skills:
  • Minimum of 3 years’ experience in social media and digital marketing campaigns. Gaming Industry experience preferred.
  • Proficiency in Microsoft Office Suite and Google Analytics.
  • Strong project management skills with the ability to manage multiple campaigns.
  • Excellent organizational, communication, and leadership abilities.
  • Deep understanding of the marketing funnel and user behavior analysis.
  • Familiarity with influencer marketing and various social media platforms.
  • Ability to work flexible hours as needed to meet campaign deadlines.

This is a hybrid position based out of Los Angeles or Remote.
 
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